Image of people interacting in a Filipino business setting or a traditional Filipino cultural event

Understanding Filipino Business Culture

May 26, 20251 min read

The Philippines has a unique blend of Eastern and Western influences, shaping its business culture. Understanding Filipino business practices and etiquette is essential for building strong relationships and achieving success in the market. Ameri Asia Works can provide valuable insights and guidance.

Key Aspects of Filipino Business Culture:

  • Hospitality and Warmth: Filipinos are known for their hospitality and warm welcome.

  • Relationship Building: Building strong relationships (pakikisama) is crucial for business success in the Philippines.

  • Hierarchy and Respect: Show deference to senior individuals and those in positions of authority.

  • Indirect Communication: Filipinos often communicate indirectly, relying on nonverbal cues and context.

  • Family Orientation: Family plays a significant role in Filipino culture, and business decisions often consider family interests.

Tips for Business Etiquette in the Philippines:

  • Greetings: Use formal titles and greet people with a handshake or a slight bow.

  • Gift-Giving: Small gifts are appreciated, but avoid giving expensive or extravagant gifts.

  • Meetings: Be punctual for meetings and dress conservatively.

  • Negotiations: Be patient and avoid confrontational tactics.

  • Dining: Follow local dining customs and show appreciation for the food.

Ameri Asia Works can provide cultural training and support to help you navigate cultural differences and build strong relationships in the Philippines.


Sergio Supervielle, Managing partner

Ameri Asia Works Team

Sergio Supervielle, Managing partner

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