Image of two people negotiating at a table, one Western and one Asian

Negotiating with Asian Suppliers: Tips for Success

March 03, 20251 min read

Negotiation is an essential part of doing business in Asia. Understanding cultural nuances and negotiation styles can significantly impact your outcomes. Ameri Asia Works can help you navigate these complexities and achieve favorable agreements with your Asian suppliers.

Key Considerations When Negotiating in Asia:

  • Relationship Building: Building strong relationships is crucial before entering into negotiations.

  • Long-Term Perspective: Asian businesses often prioritize long-term relationships over short-term gains.

  • Indirect Communication: Be prepared for indirect communication styles and subtle cues.

  • Saving Face: Avoid confrontational tactics that could cause your counterpart to lose face.

  • Patience: Negotiations in Asia may take longer than you're accustomed to.

Tips for Successful Negotiations:

  • Do Your Research: Understand the cultural norms and negotiation styles of the specific country you're dealing with.

  • Be Prepared: Clearly define your objectives and have a strong understanding of your position.

  • Show Respect: Treat your counterparts with respect and courtesy.

  • Listen Actively: Pay attention to both verbal and nonverbal cues.

  • Be Flexible: Be willing to compromise and find mutually beneficial solutions.

Ameri Asia Works can provide negotiation support and cultural training to help you achieve successful outcomes in your dealings with Asian suppliers.


Sergio Supervielle, Managing partner

Ameri Asia Works Team

Sergio Supervielle, Managing partner

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